We are the new team partner of VfL Gummersbach. In the current 24/25 season, KeepIn is supplying environmentally friendly reusable drinking cups for the handball Bundesliga club's VIP area in Hall 32. The reusable cups are being produced in four designs for VfL Gummersbach. The first series was labeled with portraits of coaching legend Heiner Brand, right winger Lukas Blohme, defensive specialist Tom Kiesler and playmaker Kentin Mahé.
VfL Gummersbach is one of the world's most traditional handball clubs. Up to 4,000 handball fans watch the Bundesliga club's home games in Gummersbach's SCHWALBE arena. VfL Gummersbach is now introducing a new reusable system for its guests in the business and VIP area in the listed Hall 32. In the 24/25 season, environmentally friendly reusable cups will replace the use of disposable tableware.
“With KeepIn, we have implemented a reusable system that supports our commitment to sustainability,” says Dennis Römer, Head of Marketing & Sales at VfL Gummersbach. “We can reduce the amount of waste on match days and have also received a new product that ideally complements our brand image,” continues Römer. The new 400 ml reusable drinking cups are labeled with colorful portraits of coaching legend Heiner Brand, right winger Lukas Blohme, defensive specialist Tom Kiesler and playmaker Kentin Mahé, among others. KeepIn manufactures the reusable cups, which are up to 100% recyclable, exclusively in Germany.
“We are delighted to be able to support VfL Gummersbach as a team partner,” says Ramona Lob, Head of the Reusable Packaging business unit at the Jokey Group. “As a company from the Oberberg region, we feel a special connection to the club,” explains Lob. KeepIn has established a closed reusable system for VfL Gummersbach. The company was able to draw on existing regional partnerships that ensure the return, cleaning and redelivery of the drinking cups.
KeepIn was founded in 2023 as a subsidiary brand of the Jokey Group and focuses on resource-saving production in the manufacture of its reusable products. The product portfolio includes foamed coffee cups, bowls and sushi trays as well as drinking cups. KeepIn produces food packaging for events, catering and gastronomy or national and international reusable system providers, among others.
